Since 1952, Jet has had a full-page feature called "Beauty of the Week". Jet also claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man. Many issues are given coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Some examples of cover stories might be a celebrity's wedding, Mother's Day, or a recognition of the achievements of a notable African American. The cover photo usually corresponds to the focus of the main story. Jet coverage includes: fashion and beauty tips, entertainment news, dating advice, political coverage, health tips, and diet guides, in addition to covering events such as fashion shows. His sports and media group has hired Michele Ghee as Jet and Ebony magazine's new CEO. Bridgeman placed a bid of $14 million to take ownership of the company. In 2020, Ulysses “Junior” Bridgeman, a former NBA basketball player, became the new owner of Ebony Media’s assets for $14 million in a bid out of a Houston bankruptcy court. In July 2019, three months after Johnson Publishing filed for Chapter 7 Bankruptcy liquidation, it sold its historic Jet and Ebony photo archives to a consortium of foundations to be made available to the public. In June 2016, after 71 years, Jet and its sister publication Ebony were sold by Johnson Publishing to Clear View Group, an Austin, Texas-based private equity firm, for an undisclosed amount but the sale did not include the photo archives. In May 2014, the publication announced the print edition would be discontinued and switch to a digital format in June. From 1970 to 1975, Jet challenged conservative readers' anti-abortion stance by giving physicians who performed abortions a platform to discuss scientific facts about abortion procedures. The Johnson Publishing Company's campaign for economic, political and social justice influenced its inclusion of progressive views. The publication of Till's brutalized corpse on the cover of the issue inspired the black community to address racial violence, catalyzing the civil rights movement. Its popularity was enhanced by its continuing coverage of the burgeoning civil rights movement. Jet became nationally known in 1955 for its shocking and graphic coverage of the murder of Emmett Till. There is more news and far less time to read it." Jet 's goal was to provide "news coverage on happenings among Negroes all over the U.S.-in entertainment, politics, sports, social events as well as features on unusual personalities, places and events." Redd Foxx called the magazine "the Negro bible".
In Jet 's first issue, Johnson wrote, "In the world today everything is moving along at a faster clip. Johnson called his magazine Jet because he wanted the name to symbolize "Black and speed". The first issue of Jet was published on November 1, 1951, by John H. As of the date of sale, the publishing company is known as Ebony Media Corporation. In 2016, Johnson Publishing sold Jet and its sister publication Ebony to private equity firm Clear View Group. Johnson Publishing Company struggled with the same loss of circulation and advertising as other magazines and newspapers in the digital age, and the final print issue of Jet was published on June 23, 2014, continuing solely as a digital magazine app. In 2009, Jet expanded one of the weekly issues to a double issue published once each month. Jet was printed from November 1, 1951, in digest-sized format in all or mostly black-and-white until its December 27, 1999, issue. Jet chronicled the civil rights movement from its earliest years, including the murder of Emmett Till, the Montgomery bus boycott, and the activities of civil rights leader Martin Luther King Jr. Johnson of the Johnson Publishing Company in Chicago, Illinois, the magazine was billed as "The Weekly Negro News Magazine". Jet is an American weekly digital magazine focusing on news, culture, and entertainment related to the African-American community.
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